What is Socialness and how does it work?
Socialness is an all-in-one AI platform that helps you create, plan, publish, and analyze your social media content — without needing a big team.
Here’s exactly how it works:
- It starts by analyzing your brand and target audience using the Brand Strategy Lab and AI Persona Builder.
- Based on that, the AI Content Studio generates text and image posts adapted to your brand voice, your personas, and the platform (e.g. Instagram, LinkedIn, TikTok).
- You organize everything in the Smart Content Calendar, which suggests when and where to publish, and helps you coordinate campaigns across platforms.
- You can generate short, trackable links and QR codes with the AI Link Builder & Shortener, complete with automatic UTM tags.
- Once published, the Performance Analytics Coach tells you which posts worked best — and why — with clear, actionable insights (not just numbers).
- Finally, you can manage all your social accounts from one place with the Social Media Hub, including collaboration with your team, message replies, and campaign tracking.
In short: Socialness helps you do what a full social media team would — but faster, cheaper, and smarter, thanks to AI.
You might also be wondering
Yes. Socialness allows you to manage multiple brands or clients from a single account. Each brand can have its own strategy, calendar, content, and team. This is especially useful for agencies or social media managers.
Yes. Easily adjust your subscription plan whenever you need! Upgrade or downgrade at any time, with changes effective from your next billing cycle.
Yes. Socialness can generate content in over 46 languages. The AI adapts the tone and structure to the selected language while keeping consistency with your brand voice and personas. This allows you to reach international audiences without switching platforms.
Integration with Dub.co is currently under development. While it's not yet available in Socialness, we created our own AI Link Builder & Shortener that lets you create short, trackable links in seconds.
You enter any URL, and the tool automatically adds UTM parameters (like campaign, source, and medium), then generates a short version of the link.
You can also create QR codes from the same link — ready to share or publish.
Yes, the Smart Content Calendar helps you plan posts based on your goals, personas, and past performance. It adapts to your workflow and keeps everything aligned across platforms.
Yes, we take data security seriously. Socialness uses encryption and secure authentication protocols to protect your data at all times.
No. Brand bidding — like targeting keywords such as “Socialness,” “Socialness.ai,” or misspellings — is strictly forbidden. This helps maintain brand integrity and avoids confusion for users searching for the official platform.
Want more answers?
Browse all questions in one place and find more helpful answers here. Explore the full FAQ. 👇🏽
